About Us

Headquartered in Los Angeles, NYDJ (formerly known as “Not Your Daughter’s Jeans”) was founded in 2003, at the height of low-rise jeans’ popularity, to bring the market premium stretch jeans with the perfect fit for women of all shapes, sizes and ages. The brand has built a legacy around fit for all women, with its iconic Marilyn Straight denim fit leading the way as the number-one-selling style. NYDJ revolutionized the denim market with its Lift Tuck® Technology, featuring a proprietary slimming panel with a patented criss-cross design to flatten in front and contouring construction to flatter curves in back. Today, NYDJ’s mission has evolved to address women’s lifestyle needs while staying true to its fit-first mindset, offering a full range of clothing from bottoms to tops, including sustainable styles that are better for the environment. NYDJ is sold in department stores and more than 7,000 global points of retail distribution.